Lately, a few high profile individuals have been posting their opinions on social media and then backtracking what they posted. It’s a good idea to have a personal branding plan on what is acceptable for you to post and reply to.
Your personal brand is the unique combination of skills, experience, and personality that you want the world to see. It is your story. But how much is too much? In our excitement to forge a connection with our audience, we run the risk of oversharing.
To avoid this pitfall, ask yourself these questions before engaging with your audience:
* Do I really need, or want, to post this?
* What does this post say about me as a professional?
* How am I feeling right now? (angry, reactive, tipsy, tired, hungry)
* Does this post provide value to my audience?
If you’ve run your post idea through this filter and you still want to reach out, keep these tips in mind:
1. Always refer back to your personal brand
Is your content in line with your brand personality, values, vision, and mission? You have spent valuable time developing your personal brand, don’t let your content sabotage it.
2. Stay away from divisive topics like politics or religion
Unless these topics are directly related to your personal brand, don’t jump into the fray. With any political post, you run the risk of alienating up to 50% of your potential clients or prospective employers.
3. Set limits
Including family and friends in your posts can demonstrate that you’re warm, well-rounded, and real. But you need to establish boundaries to respect your loved ones’ privacy. Decide what kind of things you will and will not share with your audience. You can also demonstrate who you are through your work, passion projects, and hobbies instead.
4. Follow the minimalist approach
Being transparent doesn’t mean that you should post every detail of your life online. Sharing irrelevant content isn’t respectful of your readers’ time and can compromise your personal brand. When in doubt, consider how your content will help your audience solve their problems or achieve their goals.