When it comes to personal branding, consistency is more important than likeability, ‘wow factor’, or image. Humans love consistency. We are hardwired to recognize patterns and sequences, and this helps us to connect ideas, learn, and remember. That’s why consistency is so important in personal branding. If we don’t create recognizable patterns for our audience, we’ll lose them.
Brand consistency makes it clear who you are and the value you add. It prevents an audience disconnect. If you do something that they perceive as ‘out of character’, it shakes their trust. So, how can you create consistency in your personal brand?
1. Be authentic
Mark Twain said, “If you tell the truth, you don’t have anything to remember.” Your personal brand should reflect who you truly are, not who you think you should be. If you’re authentic when developing your personal brand, maintaining consistency will be much easier.
2. Choose your topics wisely
Your words, videos, posts, stories, and live speaking engagements should always be aligned with your brand’s mission and goals.
3. Be selective about the platforms you use
Not all platforms complement your personal brand or meet the needs of your audience. Don’t waste time and energy in the wrong places.
4. Make sure your tone and personality are consistent across the platforms you DO use
Use the same voice across the board. You can adjust slightly based on the platform or venue, but it should always sound like you.
5. Engage with your audience on a regular basis
Consistency also refers to frequency. If your communications are sporadic, this also creates a disconnect.