What is the right price for your product? The “right price” is whatever your target market is willing to pay once they know the unique value your product offers. Pricing is one of the most important decisions in the product…
One of the biggest challenges for any business is setting prices for its offers. It’s also one of the most important obstacles to tackle, as it directly affects the bottom line. Here are some things to consider to make sure…
How do you set the right price for your product or service? If you’re thinking in terms of the product’s materials and manufacturing costs, you’re going about it all wrong. The right way is to match the price to its…
When companies set their pricing back in the day, the traditional method was to use cost-plus pricing. This approach takes all the costs associated with developing and delivering the product, and then adds the desired margin to set the price.…
Lack of trust is one of the major sales objections you will face in conversations with prospects. Social proof helps you to dispel these doubts and show that you’re legitimate, while also driving home the unique benefits of your offer.…
Information is the secret to success in sales. The more you know about your prospect and your product, the better you’re able to determine if it’s a good match. During the sales process, you’ll face objections from your prospect and…