Extensive background and experiences include over 25 years of Strategic Planning and dedicated Leadership to Tri-Masters International. I have assisted many organizations in developing Marketing Plans, Marketing Budgets, Marketing Strategy, Marketing Concepts, and aligning their Corporate Vision in order to achieve their business objectives. In Your Face, Grassroots Marketing. This style of marketing helped increased brand awareness as well as an increase in sales.
Successfully orchestrated the support of Time Warner Cable, Calvin Klein (CK) Jeans and Black Entertainment Television (BET) together as major sponsors of the New York City Inner City Games. (A national community youth program co-chaired by Arnold Schwarzenegger) Ascertained support for major projects from Coca Cola, Reebok, Pepsi, Verizon, Burger King, AT&T, Coors, Gatorade, KFC, and many more.