Carol Schiro Greenwald, Ph.D. is a marketing and management strategist, trainer and business development coach. She works with professionals and professional service firms to structure and implement targeted strategic and practical programs. Her clients become more successful at bringing in business that fuels firm profitability.
Her book, Strategic Networking for Introverts, Extroverts and Everyone In-between (American Bar Association, Law Practice Division, January 2019) forms the basis for training and coaching programs that link business development activities with both personal and firm goals.
Carol helps individuals and firms structure their practice around their clients. Her approach is captured in her book, Build Your Practice the Logical Way – Maximize Your Client Relationships (with Steven Skyles-Mulligan, American Bar Association, 2012) which provides a guide to creating a client-centric practice. The result is a firm differentiated from the competition by its client-centric core and the ability to attract and keep better clients.