Patrick Florville, Creative Director & Brand Strategist
Patrick Florville is the President and Chief Creative Officer of Florville Catalyst Inc., an award-winning multidisciplinary design firm he founded over 35 years ago. Specializing in strategy, branding, and marketing communication, Patrick helps nonprofits, government agencies, and Fortune 500 corporations create strategic and effective branding and communications programs that consistently turn their goals into measurable and sustainable results.
Patrick’s education initially started in pre-med. Ultimately, he attended The School of Visual Arts in NYC, earning a Bachelor’s degree in graphic design and communications. He credits his former curriculum — Biology, Physics, and Calculus — to have instilled the problem-solving approach inherent in his creative process and shaping his unique left/right brain thinking ability.
Patrick’s work has won national and international awards, and his legacy is part of the permanent collection of the Smithsonian Institute National Museum of Design at the Cooper Hewitt.