Company: Good Home Company
Location: New York, NY
Graduate: Christine Dimmick
Christine graduated from the program nearly 20 years ago. She was working as a marketing manager at the Citicorp building in Manhattan when she decided to take a different path in her career. Founded in 1995, The Good Home Company has built an impressive celebrity following – Kim Kardashian, Brooke Shields, Pamela Anderson, Queen Latifah, Oprah, and Madonna are all fans.
The brand has also received awards from CEW and Inc. for its unique scents. “WIBO founder Walter Geier said two things that have always resonated for me: the first if you are not making money you are not in business. Second, never pay to advertise. Both have served me well. The best advertising is word of mouth and free mentions in publications,” says Christine.