By Cuevas Peacock
I fell in love with Waco somewhere in between Elm and Austin Avenue. Perhaps it was while grabbing a bite to eat at Xristos Café, and then dessert at Hey Sugar. Maybe it was while getting a hair cut at the Jockey Club before visiting Suit City in hopes of finding a fresh outfit to compliment my fresh cut. Or it could’ve been at the Magnolia Market amongst the thousands of visitors who had traveled miles upon miles to Waco as a result of their appreciation for a loving couple dream come true. My love for the city only grew as I expanded outside of the downtown footprint and began spending my Saturday afternoons enjoying the Bistec a La Mexicana at Rufi’s Cocina topped off with ice cream from La Nueva Michoacana. While there are number of factors resulting in Waco holding a special place in heart, the most significant will forever be its entrepreneurs.
Our city is home to a collection of go getters who refuse take for no for an answer as they work to achieve their dreams of ownership. It is a community of business owners I have grown to appreciate during my AmeriCorps VISTA year of service with City Center Waco, and that the organization seeks to strengthen. In all professions, there is an amount of training one must undergo to obtain the knowledge needed to reach the desired level of success. Doctors go to medical school; lawyers go to law school, however far too often the only training entrepreneurs receive are the lessons learned after failing. Recognizing the opportunity to provide additional readiness programs for small business owners, City Center Waco is excited to announce its adoption of a new entrepreneurial training program, the Workshop in Business Opportunities (WIBO).